OXO
OXO TOT: Smart Products for the Cutest Consumers
Consulting Partner: Smart Design
Design Research
Industrial Design
Human Factors
Design For Manufacturing
Situation: In a long-term partnership, we've collaborated with OXO to design over 20 products that tackle even the tiniest annoyances, because we know that it's the little things that make the biggest difference. OXO TOT, known for its innovative child care products, aimed to expand its range with a focus on toilet training and on-the-go solutions.
Challenge: We set out to address the unique challenges parents face when traveling or outside the home with little ones.
Solution: We conducted extensive research to develop smart solutions for the cutest consumers. Initially hesitant in the presence of onlookers, our kid-testers were won over with silly faces and potty language, allowing us to better observe their needs. This approach informed the development of portable, easy-to-use, and kid-approved products introduced over a multi-year rollout. The suite features a common design language, elevated CMF (Color, Material, Finish), and enhanced usability.
OXO Tot 2-In-1 Go Potty
We made sure parents are prepared for on-the-go potty emergencies.
Opens Quickly
Easy open legs flip open and lock, a speedy setup for kids to use at the park, on a walk, or anywhere, really.
“Erica has been an incredibly valuable partner to our team. Her keen sense of our brand and deep understanding of our nuanced business objectives for each project yielded key insights that were so easy to act on. ”
Compact Storage
Legs fold in for compact storage in cars, strollers or diaper bags.
OXO Tot Sit Right Potty Seat
We know how long bathroom sessions can be. So we designed our potty to be comfortable and stable so little ones can stay a while without stressing.
Promotes Proper Sitting Posture
Seat angles child in comfortable position while the generous shield prevents splatter and unwanted mess.
Out of Sight
The Potty Seat has a flat base, allowing it to stand up for compact, convenient storage.
Soft Comfy Handles
The soft side handles are comfortable for your training tot to grip.
On-the-Go Drying Rack with Bottle Brush
Our all-in-one portable solution for cleaning and drying bottles, pump parts, and whatever else your kid dropped on the ground.
On-the-Go Essentials
Plenty of room for bottles, utensils, sippies and more. Raised ribs promote airflow for quick drying.
Fits Any Bag
Brush and detail cleaner separate and click into place inside for storage.
