OXO
So Fresh, So Clean: OXO's Laundry Collection
Consulting Partner: Smart Design
Design Research
Industrial Design
Human Factors
Design For Manufacturing
Situation: In a long-term partnership, we've collaborated with OXO to design over 20 new products that tackle even the tiniest annoyances, because we know that it's the little things that make the biggest difference. OXO needed help envisioning a suite of differentiated laundry products that would let the brand enter a new category typically filled with commodity goods.
Challenge: Our challenge was to reimagine the laundry experience with products that elevate mundane tasks with moments of delight. This required us to conduct extensive research to understand the needs and pain points of consumers in the laundry space.
Solution: We conceptualized ideas that would add thoughtful details, making the laundry process more enjoyable and efficient. We designed the Good Grips Laundry Drying Center and Flip-in Flex Lid Hamper collection, focusing on innovation and user experience. The suite features display-worthy materials and enhanced usability to help OXO maintain market leadership and defend its premium position. We followed the project through prototyping and production, ensuring our vision translated seamlessly from concept to reality.
OXO Good Grips Laundry Drying Rack
Drying racks can be flimsy, so we made one that was sturdy and could support a lot of laundry.
Adjustable Bars
It features adjustable drying bars that slide out of the way for easy loading and unloading and for customizing your drying space
“During product testing, our 110-pound sales manager sat on the Laundry Drying Center to make sure it could bear all of her weight… and it did!”
Plenty of Space
Large capacity gives more breathing room for clothes. Additional bars on either side of the Drying Center provide enough extra drying space to hold more than 50 hangers.
Compact Storage
When your laundry is dry, simply fold up the Drying Center for compact storage.
OXO Flip-in Flex Lid Hamper
Make laundry time a slam dunk. Tossing dirty clothes into the Oxo Top Flip-in Lid Hamper can turn into a fun game.
Fabric Feels Just Right
Fabric feels more at home than standard plastic bins. The sturdy board and fabric construction ensures the hamper maintains its structure.
Clever Flexible Lid
The lid flaps flex inwards when clothes are pushed inside, then flex back up to keep dirty clothes out of sight.
Easy Schlepping
Cushioned handles provide a comfortable grip for trips to the laundry room.