Chase
A Chase Credit Card Suite that Speaks to Every Audience
Consulting Partner: Frog Design
Brand Design
Product Design
Accessible Design
Situation: Chase credit cards were outdated and disjointed across multiple sub-brands, often at odds with one another. Leaders were held accountable for only satisfying their own consumers, which weakened the masterbrand.
Challenge: We helped Chase unify and modernize a suite of credit cards to tell an authentic story about their customers, clients, and the communities that use them. That means elevating one of the only physical products people touch and feel from Chase – their credit cards. We immediately synced with the Chase team because we shared the belief that a brand must link insights about disparate consumers with strong visual design, product design, and engineering.
Solution: We built a clear and repeatable design system that delivers the Chase masterbrand and its sub-brand relationships – Sapphire, Freedom, Ink, and Chase. Minimal signature elements – a line, arc, or Chase octagon – unite the suite and evoke each sub-brand essence. The cards are true to the Chase brand heritage, manifesting the history and reliability of Chase – no veneers or fake embossments like competitor cards.
“It’s an incredible team of people and they have really helped us challenge our own existing perceptions on ideas.”
sapphire
Celebrate the Richness of Gemstone
Reimagined visual facets embodies what consumers love best about Sapphire Preferred. Inspired by flight path patterns to evoke a fast paced international lifestyle.
Business
Add a Signature Element
Sophisticated, confident, and personal to reflect the pride Ink cardholders take in their business.
chase FIRST card
Keep It Simple For Kids
An entry point for kids and teens, this card celebrates core brand elements on a minimal layout with quality finishes and a rich gradient backdrop.
enhanced readability
Clean & Uncluttered
New printing technology opens the opportunity for a “dual front” design, where personal information is on one side and branding remains uncluttered on the other side.